Customer first solutions
Understanding customer mindsets and being honest about your brand’s role in consumer’s lives gives you a holistic view of people in your ecosystem.
- Customer segmentation & profiling
- Voice of customer & CSAT
- Pleasure vs. Pain customer test
- Customer touch-point communications plans
- Product development, UX, research and insights.
We’re up for a challenge
Knowledge Gap delivers honest views and implements projects to support your innovation goals or commercial challenges. Disrupt yourself first, someone will.
- Planning: customer discovery | ecosystem models | ideas | tech & product.
- Acquisition: strategies & ideas | media channels | creative & messaging.
- Activation: reinvention & innovation | engagement programs | loyalty.
- Retention: promotions | incentives | rewards | buyer-cycles | life-cycles.
- Research: market | opinion | attitude | shifts & trends | competitors.
- Refer a Friend: CSAT | VoC | Develop hype around your brand & products.
Customer Segmentation
Consumer Marketing
Helix Personas
/ Future Proof your business
Unlock up to 70,000 customer intelligence data points. Understand what drives consumers.
Customer Marketing
Strategies & Programs
Customer First
/ We'll manage your campaigns
Develop a plan to execute customer marketing and build a panel of partners to deliver results.
Research & Intelligence
Actionable Insights
Humanised ecosystems
/ Build knowledge with data
Humanised research plans to empower people across customer, supplier and customer ecosystems.
Fake News & True Stories
Believe it or not
Customer whispers
/ people talk about all sorts
The experiences people have are vigorously discussed. Are you a Pleasure or Pain brand?