Specialist Sports & Wagering Solutions
Benefit from ten years in the best knowledge breeding grounds in Australia.
- Experience across all wagering business functions.
- Sports participation and bet-wallet market sizing.
- Fan / Punter profiling.
- Customer segmentation and data enrichment strategies.
- Sponsorship, advertising, digital and social strategies.
- Affiliates and commercial partnerships.
- Customer marketing, promotions, free games & CRM.
- Product development and UX innovations.
- Events management and customer hosting.
- Research and insights.
- BI & Product development.
- Competitor analysis.
- Regulatory and terms & conditions.
The better-er Game-changer
Being involved in the start-up of Sportsbet and CrownBet, it was a fast-paced tech environment and customer growth business. This required IP rich people to fill gaps, real-quickly. Unicorns, they call them today.
Knowledge Gap understands sports ecosystems and knows the punt. We look forward to helping build your sports fan market or online wagering community.
- Fans: fan profiles | new fan conquest | membership & sponsorship.
- Racing: Racing industry growth & innovation | punter views | product ideas.
- Sports: ecosystem evolution | interstate fan conquest | ad-revenue models.
- Betting: punter insights | ad & marketing programs | RSG | UX | Products.
- Stunts: ideas | media integration | bet market partnerships | PR.
- Brand culture: gender strategy | online engagement | staff.
- Customer games: tipping | fantasy | hybrids | bet integration.
- Industry insights: code performance | competitor analysis.
- Best practises: legislative tests | T&Cs wormholes.
- Casino: cross-over punter analysis | hospitality & entertainment.
- Lotto/Pokies: market size | player profiles | marketing programs.
- Offshore: poker, online betting and intelligence research services.